In the green landscape of Hoshaya there was a great opportunity to perfect the initiatives and bring them to a higher level of maturity ahead of the marathon. Ruthie Saragosti, Director of Strategic Planning at the Israeli office of the UJA, joined, listened to the teams and shared feedback and insights from a philanthropic point of view. Afterward, we examined initiatives through the eyes of target audiences in an enriching role-playing game.

Racheli Amar-Ninio and Elior Amar shared their knowledge of social-media marketing with the group, Shmuel Rozengarten shared his experience with partnerships and Yael Bialer Rahamim shared her experiences with the successes and challenges of fundraising.